Apply now for a 18 March 2022 start!
The “Diversifying into Latin America” (DILA) Business Programme features 8 modules on how to engage successfully with the region and offer tools and strategies for business growth.
Programme information
Opening Session: Friday 18 - Saturday 19 March (Virtual)
- Learn about successful NZ companies in Latin America.
- Apply insights to your business contexts and realities.
- Market validation and price points.
- Panel discussion with NZTE Trade Commissioners sharing on-the-ground expertise.
Workshop 1: Thursday 24 March (Virtual)
Business dynamics and environmental conditions of doing business in Latin America
- Explore diverse country-specific markets.
- Understand specific country risks and strategies to manage such risks.
Workshop 2: Thursday 31 March (Virtual)
Innovation in the Latin America region
- Digital & tech transformation in Latin America and the importance of digital commerce.
- Opportunities and challenges for NZ businesses to innovate for the region.
Workshop 3: Thursday 7 April (Virtual)
Understand what the Latin America consumer wants
- Consumer trends in the region and specific countries.
- Changing consumer-behaviour in COVID-times.
Workshop 4: Thursday 21 April (Virtual)
Testing your Business Value Proposition (BVP) & developing an engagement strategy
- Participants bring their BVP for targeting Latin America and receive feedback with Latin American focus groups.
Workshop 5: Thursday 28 April (Virtual)
Sustaining Business Growth
- Technical aspects: e.g. logistics, supply chains & distribution, regulatory & tax hurdles.
- Financing growth (e.g. bootstrapping).
Workshop 6: Thursday 5 May (Virtual)
Business Partnerships
- Identifying business partners.
- Build and maintain trust in relationships
Closing Session: Friday 13 - Saturday 14 May (in-person) in Wellington (contingent on COVID Protection Framework)
- Understand how culture impacts how we do business.
- Q&A and final remarks with Trade Commissioners in Latin America.
- Industry leaders presentations.
- Participants present market entry strategies.
Virtual opening session starts Friday 5pm and then on Saturday 8:30am - 12 noon.
In-person closing session starts Friday 5pm and Saturday 8:30am - 3.30pm (this may change due to COVID Protection Framework).
All virtual workshops are on Thursdays at 5:30pm. (1.5-2 hour sessions complemented by 1 hour guest sessions when appropriate).
To complete this programme, you must attend both the opening and closing sessions and a minimum of four virtual workshops.
Our DILA facilitators:
Dr. Antje Fiedler - Senior Lecturer, University of Auckland Business School
Dr. Tanya Jurado - Senior Lecturer, Massey Business School
Dr. Matthew O’Meagher - Director, LatAm CAPE
Craig Nicholson - Deputy Director, LatAm CAPE
Guest presenters will be announced in due course.
To apply, click here.
For more information please contact: Adriana Destenave, Programme Manager LatAm CAPE [email protected]