How do Chileans see New Zealand?
Chile has long been seen as a gateway to South America and there are many business opportunities with this Pacific partner, which have yet to be explored. So, to help Kiwi business get ahead, New Zealand Story and the Latin America CAPE have commissioned a comprehensive country perception research study to help New Zealand businesses get ahead by understanding opportunities in the Chilean market. Findings include how Chilean consumers and businesses perceive New Zealand, key points for business engagement and sector-specific considerations for trade.
Key findings of the perception research can be downloaded from the NZ Story Toolkit