We are back to offering our 1 day Latin America Market Awareness (LAMA) courses in person, again with our team of experts from The University of Auckland Business School.

The LAMA workshop targets New Zealand business practitioners who want to strengthen their existing Latin America capability, as well as those who have exported to other markets and now want to enter this region.

The workshops will be interactive, aimed at helping you identify areas of focus, develop and refine ideas, and discuss how those ideas can be turned into action.

There is no fee to participate in the workshops.

Register for our upcoming 2020 Workshops and, see below for the LAMA Workshop Learning Objectives:

  • Wellington- Thursday 24th September. Click here to register. 

Dates and locations for additional workshops will be confirmed. If you have any queries or comments please email us. 


Workshop Learning Objectives

 In the workshop you will: 

  1. Understand and use key information, processes, and resources to support your Latin America market scoping
  2. Test ideas and apply knowledge on how to compete in Latin America, with market specialists and participating businesses
  3. Enhance your awareness about the impact of culture on doing business, and building successful business connections in Latin America
  4. Identify key insights from speakers that have experienced business success and challenges working in the region
  5. Apply learning from the workshop to create an action plan on next steps to enter the Latin American market or diversify your existing activities in the region


Dr. Antje Fiedler - Senior Lecturer at the University of Auckland Business School

Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje teaches on the MBA and Masters program in the area of international business and strategy. She has undertaken extensive research on growth, innovation and internationalization of NZ SMEs. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand (hosted at Export NZ). She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE.

Dr. Daniel Vidal - PhD, MEng - Adjunct Associate Professor, Graduate School Management, University of Auckland

Daniel is a general management consultant with strong hands-on digital and business strategy development experience gained in top international companies. Over the years, Daniel has acquired extensive advisory expertise through delivering over two hundred consulting assignments in digital strategy, competitive strategy, ICT-driven transformation, performance enhancement, and improving competitive position. Daniel has facilitated numerous strategy development workshops with C-level participants and boards.

Originally from Argentina, Daniel worked in line management positions with ExxonMobil, Ford Motor Co., Air New Zealand, and Thomas Cook Pty and as a strategy consultant for Deloitte and Hartford Consulting.  Daniel has expanded his career to the area of executive education and he is a faculty member of the MBA Program at the University of Auckland.

Dr. Ben Fath - PhD, Dipl. Kfm - Senior Lecturer, Graduate School Management, University of Auckland

​Dr Ben Fath is a Senior Lecturer at the Graduate School of Management. Ben's interest in growing New Zealand businesses stems from more than a decade of scholarship investigating innovation, internationalisation and competitiveness of NZ SMEs. He focus's on the evolution of markets, strategic management capabilities and evidence based decision making. In collaboration with scholars at the University of Cambridge and the University of Oxford, he has undertaken a series of studies in New Zealand and Europe to better understand how strategic thinking helps SMEs to thrive in changing environments. He currently teaches on the MBA program of the University of Auckland.

Facilitators from the Latin America CAPE team:

Craig Nicholson, Deputy Director

Lucy O’Neill, Programme Manager

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