In light of the Covid-19 situation, the Latin America Centre of Asia-Pacific Excellence is offering an online version of our Latin America Market Awareness (LAMA) workshops. The workshop series takes place over two half-day sessions from 9am-1pm. They are conducted via the video conferencing platform, Zoom and include interactive breakout sessions.   

We are continuing to offer the workshop series in partnership with ExportNZ, regional economic development agencies, and local chambers of commerce in the North and South Island.

The LAMA workshop targets New Zealand business practitioners who want to strengthen their existing Latin America capability, as well as those who have exported to other markets and now want to enter this region.

The workshops will be interactive, aimed at helping you identify areas of focus, develop and refine ideas, and discuss how those ideas can be turned into action.

There is no fee to participate in the workshops.

Register for our upcoming 2020 Workshops and, see below for the LAMA Workshop Learning Objectives:

  • Nelson 26th AND 28th May. Click here to register. 
  • Hamilton July dates tbc. Please email to register.

Dates and locations for additional workshops will be confirmed. If you have any queries or comments please email us. 


Workshop Learning Objectives

Session 1: Market dynamics, beachhead markets & the impact of culture

Participants will: 

  1. Gain an understanding of different market dynamics in major cities in Latin America and relevant market channels in the region.
  2. Explore market trends and critical insights about main economic hubs in the region.
  3. Identify a feasible beachhead market for their business offerings.
  4. Apply learning and create a value proposition for consumers in Latin America.  
  5. Consider and share experience about the impact of culture on doing business in Latin America.

Session 2: Reaching out to consumers in Latin America

 Participants will: 

  1. Test ideas and apply knowledge on how to compete in Latin America, with market specialists and participating businesses.
  2. Understand opportunities and challenges conducting market research in Latin America, with an emphasis on focus groups.
  3. Apply learning on how to build meaningful connections in Latin America.



Dr. Daniel Vidal - PhD, MEng - Adjunct Associate Professor, Graduate School Management, University of Auckland

Daniel is a general management consultant with strong hands-on digital and business strategy development experience gained in top international companies. Over the years, Daniel has acquired extensive advisory expertise through delivering over two hundred consulting assignments in digital strategy, competitive strategy, ICT-driven transformation, performance enhancement, and improving competitive position. Daniel has facilitated numerous strategy development workshops with C-level participants and boards.

Originally from Argentina, Daniel worked in line management positions with ExxonMobil, Ford Motor Co., Air New Zealand, and Thomas Cook Pty and as a strategy consultant for Deloitte and Hartford Consulting.  Daniel has expanded his career to the area of executive education and he is a faculty member of the MBA Program at the University of Auckland.

Dr. Ben Fath - PhD, Dipl. Kfm - Senior Lecturer, Graduate School Management, University of Auckland

​Dr Ben Fath is a Senior Lecturer at the Graduate School of Management. Ben's interest in growing New Zealand businesses stems from more than a decade of scholarship investigating innovation, internationalisation and competitiveness of NZ SMEs. He focus's on the evolution of markets, strategic management capabilities and evidence based decision making. In collaboration with scholars at the University of Cambridge and the University of Oxford, he has undertaken a series of studies in New Zealand and Europe to better understand how strategic thinking helps SMEs to thrive in changing environments. He currently teaches on the MBA program of the University of Auckland.

Dr. Antje Fiedler - Senior Lecturer at the University of Auckland Business School

Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje teaches on the MBA and Masters program in the area of international business and strategy. She has undertaken extensive research on growth, innovation and internationalization of NZ SMEs. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand (hosted at Export NZ). She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE.

Facilitators from the Latin America CAPE team:

 Craig Nicholson, Programme Manager

 Lucy O’Neill, Project Coordinator

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